Oct 18, 2019 Last Updated 6:31 AM, Nov 9, 2017

Are You Confusing Your Customers?

Customers waiting to enter La Maison du Chocolat, Paris, France. Photo by Anna Bryukhanova

In "Are You Confusing Your Customers? Finding Clarity by Seeing Your Business from Your Customer’s Point of View", Michelle Guiles uses her storytelling style to explore the importance of clarity and the customer’s perspective.

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