Mar 23, 2017 Last Updated 7:11 AM, Jan 26, 2017
 
 

‘Merica’s Favorite

According to a new Yahoo food study, ice cream ranks #1 as America’s favorite dessert, with 40% of Americans picking the sweet treat over cake, cookies, fruit, candy and pies.

 

Among the Yahoo survey highlights:

  • Dairy Queen is the number 1 ice cream shop in America, with 28% of Americans preferring the creamery to competitors, Cold Stone Creamery, Baskin-Robbins, Haagen-Dazs, Ben & Jerry’s and Carvel.
  • 86% of Americans eat ice cream at least once a week and 56% of American’s say they eat it all year round.
  • When visiting an ice cream shop, Americans (57%) prefer to get their ice cream in a cup vs. a cone.
  • 70% of Americans prefer a scoop of ice cream to soft serve.
  • 60% of Americans want to spend less than $5 for a pint, but the sweet spot is between $3-$5 (48% are willing to spend between $3-$5).
  • 50% of Americans are very interested in learning how to make their own ice cream.

Ice Cream is America’s Favorite Dessert

'Merica's Favorite

1. Ice cream is America’s favorite dessert
    a. Ice cream: 41%
    b. Cake: 20%
    c. Cookies: 11%
    d. Pie: 11%
    e. Fruit: 9%
    f. Candy: 7%

2. 13-17-year-olds are significantly more likely to say ice cream is their favorite dessert relative to other age groups:
    a. 13-17 (Centennials): 56% say ice cream is their favorite
    b. 18-34 (Millennials): 38% say ice cream is their favorite
    c.  35-plus: 39% say ice cream is their favorite dessert

3. Again, ice cream is a favorite across the country, yet Northeasterners are significantly more likely to cite ice cream as a favorite vs. their counterparts on the West Coast:
    a. Northeast: 49% say ice cream is their favorite
    b. West: 37% say ice cream is their favorite

Chocolate Takes the Lead

1. Favorite ice cream flavors span the board; Chocolate is ranked #1, followed by Cookies and Cream and Vanilla
    a. Chocolate: 16%
    b. Cookies and Cream: 13%
    c. Vanilla: 12%
    d. Cookie Dough: 11%
    e. Mint Chocolate Chip: 11%
    f. Strawberry: 9%
    g. Butter Pecan: 8%
    h. Rocky Road: 6%
    i. Coffee: 6%
    j. Other (specify): 7%

2. Millennials (18-34-year-olds) and Centennials (13-17-year-olds) are twice as likely to cite Cookies and Cream as their favorite vs. those 35 years old and up.
    a. 13-35: 15% say Cookies and Cream is their favorite
    b. 35-plus: 7% say Cookies and Cream is their favorite

Let’s Make Ice Cream!

1. 84% of Americans are either very or somewhat interested in learning to make their own ice cream.
2. That said, half of Americans (50%) are very interested in learning how to make their own ice cream.
3. There are three groups that are significantly more likely to want to learn to make their own ice cream:
    a. Parents are significantly more interested in learning to make ice cream than non-parents: 57% of parents are very interested (vs. non-parents: 38%)
    b. 13-17-year-olds (Centennials) are more interested than those 35-plus: 57% of 13-17 year olds are very interested (vs. 35-plus: 41%)
    c. African Americans are significantly more interested in learning to make ice cream than whites: 57% of African Americans are very interested (vs. whites: 48%)

Ice Cream is Not Just a Summer Thing

While summer is the most popular season for eating ice cream, most people eat ice cream year round.
1. 41% say that they eat the most ice cream in the summer
2. 56% of Americans say it’s always ice cream season (i.e., there isn’t one season when they eat the most ice cream)

Women are significantly more likely than men to say, “It’s always ice cream season”:
1. Women: 60% say it’s always ice cream season
2. Men: 51% say it’s always ice cream season

Most Americans Eat Ice Cream Weekly

86% of Americans eat ice cream at least once a week, with the biggest consumption happening among youngsters and their parents.
1. 13-17-year-olds are the group most likely to eat ice cream daily, and are twice as likely to eat ice cream daily vs. older generations.
    a. 13-17-year-olds: 20% eat ice cream daily
    b. 18-plus: 11% eat ice cream daily
2. Parents are twice as likely to eat ice cream daily vs. non parents.
    a. Parents: 15% eat ice cream daily
    b. Non-parents: 8% eat ice cream daily

Favorite Brand of Ice Cream

Bryers, Ben & Jerry and Haagen-Dazs are America’s favorite brands
1. Breyers: 16%
2. Ben and Jerry’s: 15%
3. Haagen-Dazs: 13%
4. Blue Bell: 10%
5. Cold Stone Creamery: 9%
6. Dairy Queen: 8%
7. Baskin-Robbins: 7%
8. Edy’s: 6%
9. Turkey Hill: 3%
10. Carvel: 2%

That said, the South has a different favorite, Blue Bell, and they’re significantly more likely to rank it as a favorite vs. other regions.
1. South: 19% say Blue Bell is their favorite
2. West: 8% say Blue Bell is their favorite
3. Mid-West: 5% say Blue Bell is their favorite
4. Northeast: 2% say Blue Bell is their favorite

How Much Are People Willing to Spend For a Pint of Ice Cream?

1. 60% of Americans want to spend less than $5 for a pint, but the sweet spot is between $3-$5 (48% are willing to spend between $3-$5)
2. Only a third of Americans would be willing to spend more than $5, driven by 35-plus

How Do People Like to Eat Ice Cream?

America’s favorite way to eat ice cream is plain scoops:
1. Plain scoop: 40%
2. Soft serve: 22%
3. Ice cream sundae: 21%
4. Accompanying another dessert, like ice cream with pie or cake: 9%
5. Ice cream cake (a cake made of ice cream): 8%

Ice Cream Shops

Overall, Dairy Queen is the #1 ice cream shop in America
1. Dairy Queen: 28%
2. Cold Stone Creamery: 20%
3. Baskin-Robbins: 18%
4. Haagen-Dazs: 10%
5. Ben & Jerry’s: 9%
6. Carvel: 4%
7. Local drugstore/pharmacy: 3%
8. Other: 9%

13-17-year-olds, in particular, are driving DQ’s popularity, with 13-17-year-olds nearly twice as likely to cite DQ as their favorite vs. older generations:
1. 13-17-year-olds: 42% say DQ is their favorite
2. 18-plus: 24% say DQ is their favorite

Among those 35-plus, Baskin Robbins slightly edges out DQ as a favorite
1. Baskin Robbins: 24% of 35+ feel Baskin Robbins is their favorite
2. DQ: 21% of those 35-plus feel DQ is their favorite

Regionally, we also see some differences:

1. Baskin Robbins is the favorite in the West
    a.  West: 27% cite BR as their favorite
    b.  South: 18% cite BR as their favorite
    c.  Midwest: 14% cite BR as their favorite
    d.  Northeast: 9% cite BR as their favorite
2. Carvel is only popular in the Northeast:
    a. Northeast: 14% cite Carvel as their favorite
    b. South: 3% cite Carvel as their favorite
    c.  Midwest: 1% cite Carvel as their favorite
    d.  West: 0% cite Carvel as their favorite
3. Cold Stone Creamery hasn’t made the same inroads in the Northeast as it has everywhere else
    a. West: 25% feel CSC is their favorite
    b. South: 19% feel CSC is their favorite
    c. Midwest: 23% feel CSC is their favorite
    d. Northeast: 12% feel CSC is their favorite

Cup Vs. Cone: Cup Wins!

When visiting an ice cream shop, most Americans prefer to get their ice cream in a cup vs. a cone
1. Cup: 57%
2. Cone: 43% 

That said, America’s favorite type of cone is the waffle cone – it’s not even close, really:
1. Waffle cone: 67%
2. Sugar cone: 16%
3. Cake cone: 8%
4. Cookie cone: 6%
5. Pretzel cone: 2% 

Scoop Vs. Soft Serve

The vast majority of Americans prefer scoops over soft serve ice cream:
1. Scoop: 70%
2. Soft serve: 30% 

That said, people in the Northeast are driving the interest in soft serve, as they are almost twice as likely to prefer soft serve vs. other regions
1. Northeast: 45% prefer soft serve over scoops
2. West: 28% prefer soft serve over scoops
3. South: 27% prefer soft serve over scoops
4. Midwest: 25% prefer soft serve over scoops 

Ice Cream and Health

Millennials are the group most concerned about ice cream being unhealthy
1. Millennials are the group most likely to say, “I would eat more ice cream than I do now if it weren’t unhealthy.”
    a. 13-17-year-olds (Centennials): 34% agree with the above statement
    b. 18-35-year-olds (Millennials): 51% agree with the above statement
    c. 35-plus: 41% agree with the above statement
2. 13-17-year-olds, not surprisingly, don’t think about the health implications of eating too much ice cream, and are the group most likely to say, “I never let health concerns get in between me and a good scoop of ice cream.”
    a. 13-17-year-olds: 51% agree with the above statement
    b. 18-35-year-olds: 36% agree with the above statement
    c. 35-plus: 41% agree with the above statement

Ice Cream Recall

The recent ice cream recalls have basically had minimal impact on how much ice cream people eat:
1. Only 14% of Americans have been eating less ice cream since the latest recall
2. 1 in 3 Americans didn’t even know about any recent recalls

Savory Ice Cream

Nearly half of Americans either like, or love, savory ice cream:
1.  25% love it
2.  23% like it 

13- to 17-year-olds are the group least likely to be aware of what savory ice cream is:
1. 13-17 year olds: 39% don’t know what savory ice cream
2. 18-plus: 30% don’t know what savory ice cream

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